‘Personal Branding’ is all about establishing and promoting what you, as an individual, stand for. It is the unique combination of skills and expertise and experiences that make you, YOU! It is so important as it is what will differentiate you from other professionals in your field.
Tom Peters once said:
‘We ae all CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You’
Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Personal branding allows you to establish a reputation and an identity while still maintaining a personal level of trust and interaction, especially through social media.
These days, we live in a world that requires us to be aware of how we are presenting ourselves to others, through the way we look, what we say, our behaviour and our personal values. Whether you realise it or not, you are always developing a personal brand that defines you and proves to others who you are, where you have been and where you are going.
Brand Yourself describes a strong personal brand as ‘a magnet that attracts clients, job offers and opportunities. This is because personal branding shows people you are the only solution to their problem. You are not just better than your competitors – you are the only choice for a certain group of people with a particular need.’
The top 7 reasons why Personal Branding is so important are:
- People trust you more
- You have a much higher perceived value
- You are differentiated from the competition
- You are always 100% authentic
- You are the ‘go-to’ person in your area of expertise for your specific audience
- You are known as an expert in your field
- You attract ideal opportunities
At Tranziam our vision is to ignite the passion, inspire the dream and unleash the potential in every individual so that they can be the very best version of themselves. Whether you are an individual looking to improve yourself, an Educational Institution looking to support your Students and Faculty or an Organisation looking to develop your colleagues on their professional journey, we are here to help you every step of the way.
Click Here to find out more information on how we can help you achieve your goals and aspirations